The are many different purposes of an opening sequence. One purpose of an opening sequence is to establish a certain type of mood for the film (in this instance, thriller). This helps the audience to get an insight on the characters involved in the film, the locations used in the film, to understand the narrative of the film more, to get a insight on the theme of the film and understand the genre and visual style of the film. This will help the audience to understand the film more and appreciate what is taking place.
When an opening sequence is being decided by the producers, they will focus on what part of the film will create the most positive reaction out of the audience in order to attract them to their film and in order to present the genre they have gone for to the audience. The opening sequence does not have to be a linear shot (starts at the beginning of the film) but can begin anywhere throughout the film. The opening sequence will want to create enigmas, red herrings and many other techniques in order to create as much of a reaction as possible from the audience.
An example of an effective opening sequence is the film Se7en which would of been carefully picked by the producers of the film in order to interact with the audience as much as possible and present the most information they would want the audience to know before watching the whole film.
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